Research Essay Example | Topics and Well Written Essays - 2500 words

Research - Essay Example............8 6 Methodology....................................................9 7 Analysis...........................................................10 8 References.......................................................12 1. Introduction The main aim of this research is to go away historic marketing entropy to the client which is a alliance seeking to introduce a new range of ready to eat nutritious meals for fixed budget customers. The client company is planning to launch nutritious sustenance increases in United Kingdom market with the students as the main target customer of the product. This nutritious food for thought product features a variety of read to serve meals at an affordable price. Beavers corn whiskey Flakes are targeted towards the student population of UK and it is a substituent for the junk food preferred because of low cost. The client is planning to conduct a research for understanding the eating habits of the specific target consum ers of their product. On behalf of the client, a research force is employed to carry out all the necessary research. There are various approaches followed by the marketing company to test the launch methods that have to be adopted for launching the product in UK market. This research will help the client company in understanding the real market conditions and help them in designing an effective strategy for the launch of product. This report is prepared with the purpose of highlighting the methods that are used in research process and the importance of either single method with relevant output for the client. There will be detailed explanation for the research methods used and reason behind using those special methods for the research. 2. Research Objectives This main purpose of this research is to understand the UK market and the food habits of the potential customers. The research is divided into different stages including consumer research, expert advice from nutrition and die t experts in UK and conducting online research campaign for the product. The research agency will focus in finding the right methods for promoting Beavers Corn Flakes and getting the feedback from the targeted audience. The main clinical of conducting this research is to provide important insights of the research and useful data to the client that will guide in marketing and production strategies of the company. One of the most important parts of the research is consumer participation and the inputs from direct targeted customers. The feedback from customers will be taken in form of short surveys and the satisfaction level of the customer from Beavers corn flakes and other range of products. It will allow the client to understand the customers perspective towards the product and estimate of number of customers that are automatic to use this product. Some of the important results obtained from research are a) Customer awareness of Beavers corn flakes product (Including data like ag e, socio-economic status, sex and spot of customer) b) What are the possible challenges in introducing Beavers corn flakes and food products in UK market? c) What is the customer satisfaction level and feedback for Beavers Corn Flakes? d) What percentage of UK customers are willing to try this new range of nutritious food products from Kelloggs? 3. Terms of Reference The main aim of the research is to provide information to the client that will help the company in developing a consumer base in UK market for their upcoming nutritious range of food products served as