Case Study 1 Example | Topics and Well Written Essays - 1250 words

1 - Case Study Example GE Company, in its effort to remain relevant in the last century, has resorted to modest management practices as a strategy to remain competitive in the business market. This article seeks to examine the management developments that GE Company has applied in the last century. According to Cole (5), the traditional management practices have been phased out by modern management practices. In his theory of management, Cole (7) regards innovation as the core value in modern management strategies. To a large extent, GE has remained innovative in modeling its strategic goals and objectives in the last century. One indicator of innovation in this company is the adoption of employee empowerment stages, which is a dominant strategy in modern management. For instance, the organization has upheld employee training as a way of keeping to at par with changes in worker environment, and apart from planning, the organization has exercised expertise in the implementation of its innovations. Another a ttribute of modern management theory that can be identified in this organization is the use of research management as a tool for overcoming business threats and taking advantage of opportunities. Cole (76) points out that business in the last century has been phased by the forces of competition, and that the only way to survive in the dynamic market research strategies should be employed to identify market opportunities and to initiate differentiation strategies. GE has embarked on corporate research to identify possible areas of business development, which has helped it to remain unique in the energy provision sector. In this regard, it is possible to regard the management development patterns adopted by GE as relevant to the pattern proposed by the management theories. Which of GE’s management innovations seems to draw on a classical management perspective? Which seem to draw on a behavioral management perspective? How does the contingency perspective explain the management changes that GE has made over the years? Explain each of your responses. Classical and Behavioral strategies of management are different schools of thought that seek to optimize productivity in an organization. In classical management, managers seek to maximize output by optimizing the productivity characteristics of employees. GE has employed classical perspective in their innovation strategies by capitalizing on marketing strategies to enhance product flow to the customers. Marketing is a push strategy that aims at rolling out business products to the target customers and is crucial in optimizing organizational productivity. In addition, the organization has capitalized on worker experience to improve their productivity. In fact, the CEO of GE points out that employee in this organization relies on ‘past experience’ to improve their efficiency within the organization. As Griffin (13) explains, the use of classical perspectives is still superior in modern strategic ma nagement strategies. Behavioral perspectives are part of organizational management strategies that pay attention to employee empowerment as a way of aligning employee goals to the organizational goals and strategies. Griffin (14) regards behavioral management as a modern approach to organizational management that is relevant in the dynamic business environment. GE has